Via Sky Financial News Modern Times Group and Nielsen have inked an eSports data measurement agreement encompassing MTG’s ESL and DreamHack properties. The "comprehensive esports measurement agreement" will see Nielsen and MTG collaborate in measuring sponsor valuation, consumer analytics and brand impact through the leagues. Nielsen will be in charge of … [Read more...] about Nielsen to provide eSports data analytics for DreamHack, ESL
New Markets
OPPO aggressively enters eSports Arena; partners with Riot Games
Via Sky Financial News China-based smartphone manufacturer OPPO and League of Legends developer Riot Games have inked a multi-year deal centered around the world-famous competitive eSports game. OPPO is now the exclusive smartphone partner of all official LoL events worldwide. The five-year partnership will span from 2019 to 2024 and will encompass year-round activations … [Read more...] about OPPO aggressively enters eSports Arena; partners with Riot Games
It’s Coming and We Can’t Wait
Has CBD become the new “go to” substance consumers are swarming to? CBD is derived from hemp, or marijuana, and does not have the same effect as its cousin THC. The fans of CBD say it helps reduce inflammation, is calming and, more importantly, does not impair cognitive function. The word keeps spreading about the positive uses for the cannabis product. So perhaps it … [Read more...] about It’s Coming and We Can’t Wait
61% of Virginia is pro-cannabis legalization
Via Sky Financial News Survey results released by the University of Mary Washington reveal that 61% of Virginia residents are in favor of cannabis legalization for adults. Attitudes in the State are aligning with those in America in general, leading to support the creation of a legal marketplace for marijuana and effectively end the failed federal prohibition. The legal … [Read more...] about 61% of Virginia is pro-cannabis legalization
Myth Busted: Marijuana won’t give you schizophrenia, Harvard study reveals
A new paper released by Harvard Medical School has shown that the link between marijuana use and presence of the mental illness is negligible, as part of a comparison between families with and without a history of schizophrenia. “The results of the current study suggest that having an increased familial morbid risk for schizophrenia may be the underlying basis for … [Read more...] about Myth Busted: Marijuana won’t give you schizophrenia, Harvard study reveals